Website Architecture & User Experience

We design all websites from the ground-up using flexible layouts and current design standards that reflect our clients brand image and create a friendly user experience for their customers. With intuitive navigation and relevant content, your website will provide a smooth and seamless journey for your target audience.

Defining Who Your Clients Are

A fantastic website user experience starts with understanding who your customers are. Instead of only visualizing online users as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of sample user research is figuring out what your visitors’ objectives are when coming to your website. Listing out a step-by-step process on how a user persona would navigate your website and find the information they’re looking for will provide high-level insights into developing a user friendly website. An ideal client that reflects your target audience will give you a clear understanding of what you need to know about your visitors.

Designing a Prototype DEMO Website

Without putting in the time and effort to construct a prototype, designing a professional website for your business can be a difficult process. Similar to the layout of a brick-and-mortar retailer as you walk through the front entrance, a proper prototype diagrams page flow and is crucial to how your website displays the products or services you offer. Prioritize your products or services for easy accessibility and list other less important pages deeper in the site’s navigation. A carefully thought out prototype is not only for the pages on a website, but also for determining the placement of individual elements on a page.

Streamlining the Navigation Experience

A intuitive navigation can make the difference in attracting clients and keeping them. Simplistic navigation is comparable to an informative sales pitch that explains who you are, what you have to offer, and how to purchase the products or services you are selling. With an organized website that has consistent navigation, visitors will become comfortable and familiar with exploring your online business, which is the first step towards gaining their trust, bringing them back to the site, and getting them to convert. No matter how many products or services you offer, remembering that “less is more” in your navigation structure is paramount to keeping users engaged with your business. If your website is overwhelming, or offers too many choices to your visitors, they will exit your website and find a competitors’ site that is easier to browse.

Organizing & Structuring Your Content

Great content that engages users to act and purchase is only the first step. The placement of content on your pages and website will determine whether visitors actually see it, and if they are likely to interact with it. Putting your most important content above the fold and on the left side of your page is a natural viewer usability factor that immediately grabs the attention of your visitors, ensuring they don’t lose interest in your website. At the same time, having too much content on a page can overload users, making them uneasy about the legitimacy of your website and making them leave. By sensibly aligning your content with the rest of the elements on your webpages, you can provide valuable information that can sway potential customers toward a conversion.