Which of these 5 factors are being overlooked in your digital strategy?

Digital marketing can be overwhelming when you think of how many components contribute to an effective strategy. As the Internet of things (IoT) continues to evolve and Big Data quickly becoming a gold mine of customer insight, it's no surprise that CMOs are projected to outspend CIOs on technology by 2017 according to Gartner.

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These 3 Trends Will Impact Your Digital Marketing Success in 2016

As the traditional marketing channels evolve, more local businesses are looking to establish a successful digital marketing plan for 2016. Companies want to know where to spend their marketing dollars and what channels will provide the best ROI. These three areas are projected to have the fastest growth and increase of user engagement in 2016.

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SEO Strategies Changing Drastically in 2016

Tweaking your SEO strategy so that your business always appears at the top of the organic search results is a digital science. New updates are released by Google almost monthly and new trends and strategies need to be revised. According to Moz’s change history there were 13 updates to Google’s algorithm last year. Content Marketing will be a major factor in contributing to the success of SEO strategies in the future.

Read more: SEO Strategies Changing Drastically in 2016