Industry Analysis & Strategic Consulting

Our strategic design approach starts with industry analysis & consulting. As a reputable brick-and-mortar business looking to transition into digital marketing, you need to increase traffic and awareness of your digital presence by identifying the latest online and industry trends, researching your target audience, and measuring your online visibility so that you can track your growth.

Researching Your Target Audience

Identifying exactly who your customers are and structuring a digital footprint to meet their needs is the cornerstone of successful online marketing campaign. Your business needs to go beyond just guessing a target demographic by taking the time to analyze who your customers are and what they do online. By researching variables such as social media activity, age, gender, education, and the various online devices and platforms used, your company can create a strategic plan that includes content development, website design and layout, social media integration, and email marketing campaigns.


Identifying Areas of Online Expansion & Growth

Evaluating your online presence and the numerous marketing trends specific to your industry is the first step in creating a more effective and cohesive marketing campaign. By documenting online marketing tactics that have been successful in the past, you can gauge what direction to go in your new online efforts. However, it is best to remember that your industry’s best practices should only be used as a reference point, market to your customers with appealing and innovative campaigns that set you apart from your competitor. Interactive infographics, email campaigns that feature instructional videos or planning an event that encourages attendees to live-tweet with personalized hashtags are some unique ways you can market to your audience with measurable ROI.

Successful Online Strategies Takes Time

Before expanding existing marketing efforts to include digital marketing remember that it usually takes months before your business will see noticeable improvement. Before establishing or recreating your online presence, you have to analyze the existing resources your company can utilize as branding material to attract customers. Doing a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of your business can determine which types of online marketing channels you should focus your budget on. Carefully planning and analyzing your digital growth over time and executing a digital marketing campaign takes patience and perseverance, but can offer HUGE RETURNS to your brand influence when done correctly.

Tracking Business Growth and Industry Changes

A successful marketing campaign requires consistent updates and analysis to remain effective. Digital marketing is always changing and effective marketing strategies need to change with it in order to engage customers. Without periodic revisions to your online marketing efforts, your campaigns will begin to lose effectivenes and the ROI from your marketing budget will decline. By staying on top of your online marketing efforts and making appropriate changes, your online business presence should grow over time and continuously generate conversions.