As the traditional marketing channels evolve, more local businesses are looking to establish a successful digital marketing plan for 2016. Companies want to know where to spend their marketing dollars and what channels will provide the best ROI. These three areas are projected to have the fastest growth and biggest increase of user engagement in 2016.
1. MOBILE & VIDEO MARKETING
Mobile is expected to be the fastest growing advertising channel and accounts for 35% of all digital advertising budgets. The growth of digital video now accounts for $5 billion in advertising spending. By 2019, there will be 5.2 billion global mobile users – representing over 72% of the world’s population.
Global video consumption continues to rise and accounts for 64% of internet traffic, and mobile video traffic accounts for 55% of all mobile traffic, which is an increase from 50% in 2012.
2. CONTENT MARKETING:
HubSpot is perhaps the gold standard of inbound-marketing platforms. It has incredible customer support, a slew of tools for monitoring and creating effective blog posts, landing pages and other content-marketing initiatives. HubSpot also has social-media analytics and message-scheduling capabilities, so your content can seamlessly publish to your social channels. They offer some of the best advice on content marketing, social-media best practices and other helpful marketing tools. Outside of sharing content on social media, so many companies don't know how to get the word out. Take a look at these five distribution techniques that work even without an audience. Content marketing is taking over the marketing industry by creating more traffic and more leads. Original content increases engagement and brand loyalty as well as your SEO rankings.
Content Marketing Facts and Statistics:
93% of B2B marketers are using content marketing. (TopRank)
3. SOCIAL MEDIA STRATEGIES:
Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods. Spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the US. In 2018, two-thirds of social-media ad spend will go to mobile, creating a $9.1 billion social-mobile market.